FERRETTI GROUP IS THE SUPERSTAR AT BOOT DÜSSELDORF
FERRETTI GROUP IS THE SUPERSTAR AT BOOT DÜSSELDORF WITH A FLEET OF 6 YACHTS, INCLUDING A PERSHING WORLD PREMIÈRE
AND A RIVA PREMIÈRE FOR THE GERMAN MARKET
The Group opens 2020 in grand style with a product world preview andthe announcement of the new and eagerly awaited “TØ project” range, both for the Pershing brand Ferretti Group continues to triumphantly ride the wave of cutting-edge nautical innovation, lining up a fleet of 6 fabulous yachts in Düsseldorf. There will be two premières: Riva Dolceriva, making its debut on the German market, and a world première, a Pershing Generation X model in the 50-to-70 feet segment.
BOOT, to be held from 18th to 26th January, is the ideal stage for presenting a preview of the latest news and flagship products of the new nautical season, thanks to the significant numbers: over 1,800 exhibitors, 900 of which from more than 60 countries.
The crowds flocked to the magnificent stand (Halle 6, stand D28) thanks to the innovative concept featuring original and welcoming lounges, each dedicated to one of the Group’s brands, and a very spacious VIP area complete with cocktail bar.
The two premières will be accompanied by a number of the Group’s hugely successful models:
• Ferretti Yachts 670 and Ferretti Yachts 780
• Riva 90’ Argo
• 48’ Wallytender
As always, the new projects will be presented during the inaugural press conference, featuring those from Riva, Pershing, and Ferretti Yachts, in addition to the ones already announced in the last few months, like the long-awaited TØ project.
Pershing’s new range redefines the boundaries of the 25-to-40-metres market segment, revolutionising the concept of sports yachting and setting game-changing standards of yachting pleasure, with strong points like high
technology, unrivalled performance, and the unique style created by Fulvio De Simoni. The appointment will also be an opportunity to look back at the past year and forward to 2020.
At BOOT 2020, Ferretti Group’s partnerships with prestigious Italian and international brands will continue:
Jaguar Land Rover, official automotive partner; La Scolca winery of Gavi will enchant visitors with its selection of fine wines; Seabob will display its limited edition models created ad hoc for the Group’s brands; Mogi Caffè will delight guests with the best Italian coffee blends; Flos and 8-Light will furnish exclusive LED lamps; and Slam will supply the uniforms of the Ferretti Group crew.
FERRETTI GROUP PREMIÈRES:
RIVA DOLCERIVA
Born of the collaboration between Officina Italiana Design, the firm headed by Mauro Micheli and Sergio Beretta that has designed the entire Riva fleet for over 25 years, and the Ferretti Group’s Engineering Department and Product Strategy Committee, Dolceriva is 14.92 metres (48 ft) long with a full beam of 4.26 metres (14 ft).
The latest spellbinding creation by Riva is a 48’ open yacht designed to offer unrivalled on-board comfort.
The objective is to challenge the market segment with a series of unprecedented features: a brand new exterior design developed by Officina Italiana Design, which ushers in a new style philosophy for all Riva models; a perfectly optimised use of all the on-board spaces; and an exciting array of details that pays homage to the brand’s incomparable heritage.
PERSHING
Resulting from the collaboration between the Fulvio De Simoni’s design studio, the Ferretti Group Product Strategy Committee, led by engineer Piero Ferrari, and the Group’s Engineering Department, the new star of Generation X expands the Brand’s current range, entering the over 20 metres market segment with a competitive product that embodies a genuine evolution from the point of view of style and functionality as well as performance.
Carbon fibre, the primary construction material, was the inspiration for the concept of a design focused on greater weightreduction, also by means of various construction solutions.
The design of the sleek, sporty exterior adds considerable aesthetic innovation to the quintessential Pershing style. In addition, the first unit introduces a new colour for the hull and superstructure. The storage areas and space have been increased, without any compromises in terms of performance or the inclusion of high-tech features.
This Pershing will easily attain a top speed of 50 knots (preliminary data), in absolute comfort and complete safety, a testament to the sporting vocation of Generation X.
