FERRETTI GROUP: PIERO FERRARI JOINS THE NEW PRODUCT STRATEGY
His appointment, which was officially announced during the China International Boat Show 2013 in Shanghai to pay tribute to the close relationship the Group has with this country, is part of a wider management development project aiming to further strengthen the Group’s international development;
The creation of the new Product Strategy Team has the objective of analysing the main global market trends in order to define the Group’s best brand and product strategies for each and every market; Mr Ferrari’s involvement will allow the Ferretti Group to rely on his long-standing experience in the development of R&D driven luxury products strongly characterized by innovation. Shanghai, 12th April 2013 – The Ferretti Group, one of the world leaders in the design, construction and sale of motor yachts with a unique portfolio of some of the most prestigious brands in the world, is pleased to announce that Mr Piero Ferrari, Deputy Chairman of Ferrari S.p.A, has joined the Group’s new Product Strategy Team. His appointment, which was officially announced during the China International Boat Show 2013 – which being held in Shanghai from 11th to 14th April at the Shanghai World Expo Exhibition & Convention Center -, is part of a wider management development project aiming to further strengthen the Group’s international development at a time characterised by the need to meet increasingly complex challenges in terms of global presence and sustainable growth. The main objective of the creation of the new Product Strategy Team is, indeed, to analyse the leading global market trends so as to define the Ferretti Group’s best possible brand and product strategies for each market. The involvement in the new Product Strategy Team of Piero Ferrari, an engineer that always been a great yachting lover and expert, will allow the Ferretti Group to rely on the experience he has gained trough these years in the development of R&D driven luxury products strongly characterized by innovation. The Ferretti Group, which has been one of the pioneers in the boating sector in China, has decided to officially announce the creation of its new Team in Shanghai so as to pay tribute to its close relationship with this country, further strengthened by the Group’s strategic partnership with Weichai Group. “We are extremely proud to announce that Mr Piero Ferrari has joined our Product Strategy Team: Mr Ferrari can boast an unparalleled experience in the industrial and luxury sectors, which – we are sure – will significantly contribute to the development of increasingly innovative models, capable of ensuring the unmistakable quality and unmatched performances that have turned our yachts into true icons all over the world”, stated Ferretti Group’s CEO, Ferruccio Rossi. “I am sure that the creation of the new Team – that will also include other managers of our Group boasting a long-standing experience and a long series of important achievements in the boating sector – will play a key role in further strengthening our Group and boosting our growth at a global level over the next few years, at a time when we are faced with increasingly demanding challenges”. ***** Piero Ferrari Born in Castelvetro (Modena) on 22nd May 1945 and the son of Ferrari’s Founder Enzo Ferrari, Piero Ferrari held several important positions at Ferrari S.p.A. in both the sports and the industrial sectors, and he is currently the Company’s Deputy Chairman. In February 2005 the University of Modena conferred him the Honorary Degree in Mechanical Engineering. Piero Ferrari directly manages an engineering activity and he is a member of the new-born Product Strategy Team at Ferretti Group. The Ferretti Group The Ferretti Group is one of the leading world players in the design, construction and sale of motor yachts, with a unique portfolio of eight exclusive, prestigious brands all having distinctive and yet strongly complementary features: Ferretti Yachts, Pershing, Itama, Bertram, Riva, Mochi Craft, CRN and Ferretti Custom Line. The Group, founded in 1968 by Norberto Ferretti and led by Chairman Tan Xuguang and CEO Ferruccio Rossi, can boast modern production centres in Italy and in the USA, which combine industrial production efficiency with an unmatched quality of details, guaranteed by the traditional “Made in Italy” craftsmanship. The Group is also present in the USA through its subsidiary Company Ferretti Group America – which manages a network of points of sale specialising in the sale and marketing of the Group’s brands on the entire North American market – and in Asia, through Ferretti Group Asia Pacific Ltd., based in Hong Kong, as well as a representative and promotion office in Shanghai. Moreover, a selected network of approximately 60 dealers guarantees the Ferretti Group’s presence in over 80 countries, thereby ensuring valued clients receive the very best assistance in marinas all over the world. The Group has always been at the very heights of the pleasure boating market thanks to constant product and process innovation and the continuous search for cutting-edge technological solutions. The extensive range of yachts on offer – flybridge yachts, runabouts, open yachts, coupe yachts, lobster boats, fisherman yachts, maxi an mega-yachts – is designed by the team of highly specialized technicians and engineers of the Advanced Yacht Technology & Design centre (the Group’s naval research and design centre), who continuously search for aesthetic, functional and innovative solutions, also working in close cooperation with internationally renowned architects. For this reason all Ferretti Group crafts have always been characterised by outstanding quality, great safety and excellent performance at sea, as well as for their exclusive design and timeless charm which make them stand out in the boating sector worldwide.
