HANSEYACHTS AG EXCEEDS EXPECTATIONS AT “BOOT 2014” IN DÜSSELDORF
At the most important international boat show of the winter season, HanseYachts proved once again that the German market leader is on the right path!
HanseYachts AG with the brands Dehler, Hanse, Fjord, Moody, Sealine and Varianta,can look back with pride on the “boot 2014” which came to an end last Sunday. With more than 40 boats sold, the company from Greifswald was a clear winner among the exhibiting shipyards and has underlined its position as German market leader.
The main visitor attractions were the new models, such as the Moody 54DS, the new Sealine F380 and, of course, the new Hanse 505. From when the boat show opened on Saturday morning (18.01.) at 10 a.m. to the end of the event on Sunday (26.01.) at 6 p.m., the stands in halls 6 and 17 received a steady stream of visitors.
“Although the market for new yachts remains challenging, the constant and consistent renewal of the product range is having an effect.
A varied customer focus through the HanseYachts AG multi-brand strategy and the strengthening of the brand positioning in light of the restructuring following the take-over by the majority shareholder AURELIUS in Munich is the secret behind the success!”, explains Dr. Jens Gerhardt, CEO of HanseYachts AG: “We are happy to have found a shareholder and partner in AURELIUS, who supports us in our growth strategy and both assists us and pushes us forward in this process.”
After the extremely successful boat shows in Hamburg, Paris and London, one thing is clear – Hanse Yachts is on the right path!
We are delighted with our success at the boat show and would like to thank our dedicated dealers and customers alike for the trust they have placed in us!
