CRN WINS THE KEY AWARD
CRN WINS THE KEY AWARD
CRN WINS THE KEY AWARD 2021 FOR BEST INDUSTRIAL CORPORATE FILM
This major prize is reward for the creativity behind CRN’s new corporate video
CRN, the historic shipyard and Ferretti Group brand specialising in designing and building fully custom yachts, has won the Key Award 2021 in the Industrial Corporate Films category for its video “INSIDE CRN QUALITY”.
Established by Media Key group and now in their 53rd edition, the Key Award provide authoritative recognition of the technical and aesthetic quality and messaging effectiveness of video adverts on TV, film, mobile and the web.
The jury was impressed by the power of the creative idea and the quality of execution of the campaign devised for CRN by Aldo Biasi Comunicazione and produced by Iggy Post.
The video used an engaging format and evocative tone of voice to convey CRN’s bespoke savoir-faire and supreme design and build quality. This is a brand made of professionals and craftspeople who put everything into realising an idea – to create bespoke yachts, unique works of art that reflect the owner’s personality and fulfil their vision to perfection.
The video invites viewers into the CRN world to discover what quality really means. The story takes the form of a compelling guided tour with five themes: creativity, passion, culture, research and uniqueness. Each step explores a specific part of the process of creating a fully custom yacht. Every aspect of quality is highlighted – from raw materials to people, from heritage and history to a fine attention to detail, and from consummate craftsmanship to in-depth know-how.
The original claim “INSIDE CRN QUALITY” is the conceptual thread running through the whole video, complementing a tangible practicality with expressive appeal. An incisive, impactful voiceover accompanies the narrative flow, backed by an elegant musical score.
