The new format of the Genoa Boat Show proves to be a winning formula
Less than three months from the opening of the October’s event, the stands have nearly all been booked. Sharp increase compared to last year’s edition.
The Genoa Boat Show, in its 54th edition, has been renewed and major investments have been made in three fundamental areas: the international market, the new exhibition layout, and the emphasis on Italian productions, being that the leisure boat industry is the protagonist in this area and its best testimonial. A far reaching, 3-year project which is winning over the industry’s professionals.
The Boat Show is slightly less than three months away (1 to 6 October), yet booked participants already amount to over 80%, definitely more compared to the 2013 edition.
The President of Ucina, Massimo Perotti: “We are proud of the results we have achieved in terms of participants, which have increased by 20% compared to last year, and of the perception of the new format.
These results are the reward for the great deal of work we actually began last year and the huge effort made on behalf of the President, the executive council, and the advisory committee of the Association with the constitution of a new company, Saloni Nautici S.p.A. In fact, we have made radical changes in the organizational structure and procedure, which has provided a modern and efficient service, based on the needs specific to the sector. The response of the professionals is the sign that we are moving in the right direction. The Genoa Boat Show is the showroom of the most important boat industries around the world and aims at re-establishing its primary role as the most important and significant European nautical event in the central Mediterranean”.
The Boat Show is sold out in many of its areas. The participation of the world of motorboats is massive. Confirmed participants so far are AB Yachts, Sanlorenzo, Maiora, Permare, the many brands of the Ferretti Group, such as Ferretti Yachts, Riva, Pershing, Itama, Mochi, and CRN (who this year aims at being the highlight of the Show), Montecarlo Yachts, Sunseeker, Apreamare, Fiart, Frauscher, Rio Yachts, Rose Island, Austin Parker, Otam and Cranchi (which has returned to the Show). Furthermore, in this area, not only 70% of the bookings has been reached, but there are new entries as well, and many producers have decided to significantly increase their exhibition area and the number of boats to be displayed compared to last year.
