The Bénéteau Group is accelerating the development of its business in North America with an acquisition
The Bénéteau Group is accelerating the development of its business
in North America with an acquisition
On June 23rd, 2014, the Bénéteau Group acquired RecBoats in the US. This company is specialized in designing, building and selling motorboats and owns the Four Winns, Glastron, Wellcraft and Scarab brands.
This acquisition is in line with the Group’s development strategy for the North American motorboat market. After launching sales of motorboats over 12 meters in 2010, the Group is embarking on the second phase of its project, with motorboats under 12 meters, which requires an industrial investment
in America. On its own, this segment accounts for nearly 40% of the overall motorboat market in the United States.
Based in Cadillac, Michigan, the company that has been acquired, led by an experienced management team, has revenues of around USD 150 million and employs 475 people. It has a network of over 200 dealers across North America and its entry into the Group will enable it to expand its access to the European and
global markets.
RecBoats will be included within the Group’s scope from the acquisition date.
