Nautor’s Swan’s 50th anniversary: what’s next
2016 is Nautor’s Swan’s 50th anniversary and will be an extraordinary year for the company, packed with new developments and plans for the future.
In the words of Leonardo Ferragamo, Group Executive Chairman of Nautor’s Swan, “This anniversary is the perfect moment to look at our future taking inspiration from our glorious heritage and its core values, that are still fundamental to our company and our way of doing business”.
Recently Nautor’s Swan has implemented a strategic plan to develop a number of new models and strengthen its presence worldwide. Leader in the superyacht market, the company has grown its line of Maxi yachts introducing the new Swan 95 (the first of the series has already been sold, with the launch planned for this autumn) and the amazing Swan 115, the first of which has been delivered, with three others on order. Moreover, the Swan 130 project will soon create a new flagship for the Swan Line. In the meantime, Swan is back in the medium size range with completely new products, both in the fast cruising and racing families: the introduction of the Swan 54 for bluewater cruising, the one-design ClubSwan 50 for racing and the new Swan 78 (under 24 m) concept all confirm the versatility, efficiency, cutting-edge technology and design of the Finnish company.
With this premise, the brand’s global strategy plan for 2016 will focus on strengthening its sales and marketing by developing its sales network worldwide. This will be achieved with the support of Regional Directors for each market: the Mediterranean, Northern Europe, the Americas and Asia.
A new corporate structure is currently being developed for the US, together with a long term investment plan.
Leonardo Ferragamo recently announced the appointment of Sebastiano Fanizza as Commercial and Business Development Director. Mr Fanizza’s role will be to manage and develop new strategies for the company.
Sebastiano Fanizza brings a wealth of experience to Nautor’s Swan from his successful career in international yacht sales, having worked in the yachting industry as Sales Director for Europe and Apac over the last decade and as service manager before. “During my childhood,” declares Sebastiano Fanizza “I used to sail with my grandfather and I was always fascinated by the sea: I was born 300 meters from the beach. When we were sailing and we saw Swans they always attracted our attention, and represented a dream. Working for Nautor’s Swan today is , in a way, that dream come true. I am proud to be part of the future of this company that is launching in the market several new fascinating and real quality Swans”.
ClubSwan, created to develop the Swan Owner’s experience and to offer services, opportunities and privileges to them and their friends, is one of the key departments. Ettore Mattiello, ClubSwan Director together with Claudia Tosi, Racing Office Manager and the new comer Sara Torrini, Club Swan Secretary are working on 2016 exclusive events and partnerships for ClubSwan members.
Important improvements have also been implemented in Nautor’s Swan Customer Care and Brokerage, both key assets for the company. Strategic management is operated by the Customer Care Manager Robert Holm, based at the Yard in Finland. The office in Palma de Mallorca in the Mediterranean, guarantees a perfect solution for all customer requirements including superyacht refits. Another office in Long Island Sound deals with the US market. On the Brokerage front, a complete network has been implemented to offer the best and most cost-effective services. Managed by Jeremy Peek, who has a long experience in the sailing industry, the company can assist Owners in finding, selling and improving the value of their Swans.
The beautiful Marina of Scarlino remains the “House of Swan” where all the Owners and their yachts can find assistance. The yard is equipped to provide service to the highest of standards, covering a total area of 9500 sqm and offering the most qualified care. Moreover Marina di Scarlino with its Resort Baia Scarlino, managed by Fabrizio Gaggio, Marina di Scarlino’s CEO, offers magnificent suites arranged around the harbour, with its idyllic surroundings, numerous leisure activities and professional service.
