Heyday
Heyday expands pro team, welcomes two new riders to its roster – Heyday® Wake Boats announces its sponsorship of two new professional riders. Caroline “Carro” Djupsjöand Allison Rain Hansen join Dylan Miller on the Heyday pro roster.
Heyday is the fastest-growing brand in the tow boat segment and has over 150 dealership locations worldwide. The new additions to the pro lineup align with the brand’s efforts to disrupt industry stereotypes in its “We’re All Surfers” campaign that features people from all walks of life who enjoy wake sports. The campaign also highlights Heyday’s unique combination of value and performance that make wake sports more widely accessible.
“As the brand continues to grow, our pro team needs to grow along with it,” said Heyday’s President, Keith Yunger. “We’re committed to embracing and growing our advocate base, and we believe Carro and Allison will be a great fit for the Heyday brand.”
Originally from Sweden, “Carro” Djupsjöis a six-time European wakeboarding Champion and is currently sponsored by O’Neill, Slingshot Sports, and LifeProof accessories. She resides in Wrightsville Beach, N.C., and splits her time between competing and free-riding, as well as promoting female athletes in wake sports. Djupsjöwill be riding behind a Heyday WT-2DC in Oxford Pure White with Impulse Blue metal flake.
“I’m proud to be representing a brand who’s focusing on the key aspect of wakeboarding: the wake,” said Djupsjö. “Heyday is trying to keep it affordable to make the lake more accessible for everyone.”
Allison Hansen is an emerging competitive wakesurfer from Clearwater, Fla., who grew up surrounded by water sports enthusiasts, including her dad, a former competitive wakeboarder. In addition to competing, she has gained a sizeable following on social media for her wakesurfing skills and lifestyle content. Hansen will ride behind a Heyday WT-Surf in Apollo Gray and Kiwi Green.
“I am excited to join the Heyday team, pursuing my dream, pushing to the next level and progressing in new tricks,” said Hansen. “Heyday is all about having a good time with friends and family and promoting water sports.”
Canada-born wakeboarder Dylan Miller has been sponsored by Heyday since 2016. As a brand ambassador, he plays a pivotal role in increasing brand awareness and educating potential buyers. He has gained extensive Heyday product knowledge and has appeared at many brand and dealer events to share his expertise with Heyday customers. Miller lives in Clermont, Fla., and rides behind a Heyday WT-2DC in Zeus Black with Gunmetal Gray metal flake.
“I was very excited to hear that Heyday was going to be expanding the team, both Carro and Allison will be great additions,” said Miller. “I’ve had the chance to ride with Carro multiple times during our team shoots with Slingshot. Her riding always stands out and she is a great ambassador for women’s wakeboarding. Although I’ve only ridden with Allison once, I was overly impressed by her drive and dedication to progress her riding. Having them as a part of the team is a huge step forward for the brand to assist with its rapid growth. It’s going to be a great summer!”
