Finnmaster Boats & Mercury Marine

Finnmaster Boats moving into a partnership with Mercury Marine

Finnmaster Boats & Mercury Marine – We’re thrilled to share that Finnmaster Boats Ltd is strengthening its legacy by reuniting with Mercury Marine in a renewed partnership. As part of this strategic shift, Finnmaster Boats will transition from its previous distribution collaboration and take charge of its own global sales and marketing efforts with a dedicated in-house team.

By signing an OEM supply and partnership agreement with Mercury Marine, Finnmaster, Husky and Grandezza outboard powered boats will now become available to its global base of dealers and boat owners also with the high end L4, V6, V8, V10 and V12 outboard engines and pre-rigging from the renowned marine propulsion world leader Mercury Marine.

Chairman of the Board, Finnmaster Boats Ltd, Mr. Jari Löfroos comments: “Finnmaster has a rich
history of partnering with Mercury Marine already during the early years of its journey. Along the years,
we have closely followed the product development of Mercury Marine and witnessed them taking the
lead in the outboard engine industry. For Finnmaster Boats, continuous innovation and best possible
boating experience is very important. The modern range of Mercury outboards, with their class leading
power, fuel economy and the comfort of lowest engine noise levels, along with the dependability of the
products gave us the confidence that it was time to re-establish a global partnership with Mercury
Marine.”

Mercury Marine ́s EMEA OEM Channel Director, Mr. Jussi Sepponen follows by saying: “Finnmaster
Boats has been one of the leading recreational boat manufacturers in North Europe since the 1990 ́s.
We at Mercury Marine are very proud to re-establish this important partnership. During the recent
years, we have received a lot of requests from Finnmaster’s global base of dealers and boat owners to
offer Mercury outboards to Finnmaster, Husky and Grandezza boats. As a result of this renewed
partnership we will be able to supply Mercury Marine ́s products to Finnmaster’s existing base of
dealers, and likewise, get Finnmaster’s boats with Mercury power available to our global network of
Mercury dealers for supporting the business growth for both parties.”
Finnmaster, Husky and Grandezza outboard boats will become available with Mercury power
immediately after this announcement.

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