BENETTI MOVE FORWARD IN THE ASIA MARKET
Benetti returns to Singapore Yacht Show from April 12 to 15 with a bigger ambition in Asia. Celebrating its 145th anniversary this year, the shipyard chooses to demonstrate Asia’s strategic importance introducing Oasis 135’, a new model in the Class product line, built to respond to the latest design trends.
Oasis 135’ is the evolution of Benetti DNA, a displacement yacht and a new concept of using the spaces and experiencing new lifestyle on board. The project reinterprets the use of internal and external spaces in a more contemporary forward looking way starting from the idea to reconnect the owner with the sea in a very informal use of the boat. Oasis 135’, is the new model in the Class product line designed jointly with RWD, the English superyacht design studio, that will let Benetti to answer to a new trend of the market.
Benetti Worldwide Sales Director Roberto Corno commented: “Singapore Yacht Show is a must-go international show for Benetti, which further reflects Asia’s importance in Benetti’s success and development globally. We keep investing in Asia with best talents on-ground and resources to solidified our leading position and partnership with agents.”
In addition, Benetti highlights the four newly developed custom models in the BNow family product which offer reduced delivery times and extensive opportunities for customization. These new steel and aluminum yachts are a new family of displacement yachts part of Custom Now family product, offering four different sizes: 48meters, 55 meters, 63 meters and 68 meters.
As with every model in the BNow family product, these yachts can be built with a reduced delivery time. The layouts feature a new and revolutionary concept of life on board, as well as an innovative use of space, with a very contemporary design approach that strives for high comfort on board and in which a key role is played by light. Special features to highlight in the “BNow” models are the wellness areas, which include gyms, spas and beach clubs, as well as modern, informal, indoor and outdoor lounge areas.Benetti has accelerated its expansion in Asia over the past eight years. APAC region has been critical to Benetti, with its strongly growing customer base, well recognized brand image and wide agent network. Benetti has increased investment and resources to this market and appointed an industry veteran Peter Mahony as General Manager of Benetti Asia. Peter will be directly managing sales throughout the region, responsible for maintaining customer satisfaction levels and heading up after sales and marketing development to reinforce and build the Group’s preeminent presence across APAC. Benetti’s primary focus is to cater customers’ needs by stationing a dedicated 24/7 after sales team, a wide network with leading agents and state-of-the-art refit shipyards across Asia. Benetti currently has a fleet of over 14 yachts based in the Asia Pacific region with 7 in Hong Kong ranging from 93ft to 65m and is building at its two production sites, Livorno and the headquarter in Viareggio over 35 yachts from 95 ft to reach the three Gigayachts of over 100 metres.
The recent prominent sales in the APAC region include BM004, the fourth unit of the Mediterraneo 116’ model from the Class Displacement range, sold by Benetti Asia to an Asian businessman. The 35.5-meter yacht features exteriors lines by Giorgio M. Cassetta Design, while the interior design will be entirely customized according to the owner’s desires. BM004 is expected to deliver in 2019.
