Axopar x Agapi Boat Club
Axopar x Agapi Boat Club is thrilled to announce the unveiling of their first joint membership Clubs, opening in 2024 – the result of a rapid expansion of new locations worldwide. In addition to its standard membership program Axopar x Agapi launches a new Global PayGo Membership, exclusively for Axopar owners.
Innovative solutions for the customer of tomorrow
Established in 2017, Agapi Boat Club has pioneered premium membership boating.
The strategic partnership with Axopar is set to attract a new generation of boaters looking
for circular economy-based models, sustainability, and focused on offering alternatives to
go boating besides traditional boat ownership.
Axopar x Agapi Boat Club offer unique premium memberships, delivering seamless
boating experiences at new club locations throughout the world, with opportunities to go
boating outside of your own home waters on a truly global scale.
The partnership not only disrupts the boating sector but also brings great business
potential to grow the boating market, and to get more people on the water.
To facilitate the rapid growth and expansion of Agapi Boat Club in 2024-2025, backed by
Axopar, a financial round is underway to secure further investments into the fleet and new
strategic partners.
An overwhelming response has meant rapid expansion of new locations
Axopar x Agapi Boat Club offers a membership concept for boating worldwide, with new
openings in Spain, France, Italy, Netherlands, Channel Islands, Chile and Mexico in 2024,
complementing existing Agapi Boat Clubs in the Nordics, U.K, and the Mediterranean.
For spring 2024, this results in an extensive network spanning 25 harbors across 10+
countries. Collaboration between Axopar Boats, Agapi Boat Club, and Axopar’s dealer
network ensures seamless integration, utilizing established businesses and skilled staff,
with more locations following.
Axopar x Agapi Boat Club Opening in Spring 2024
Spain, Menorca
Spain, Empuriabrava
France, Corsica
France, Bay of Saint-Tropez
Italy, La Spezia
The Netherlands, Amsterdam
Channel Islands, Jersey
Chile, Patagonia
Mexico, Cancún
Peder Asplund, Founding Partner and CEO of Agapi Boat Club, is happy to open the doors
to the first new joint Clubs with Axopar: “The onboarding of all these new partners has
already begun and apart from adding a lot of exciting locations, to the great benefit of our
growing member base, we are also adding the knowledge and experience from these new
partners with a strong local presence that share our mission on how to bring boating to a
new dimension.”
Jan-Erik Viitala, Founding Partner of Axopar Boats, expresses his commitment when he
says: “Our new club concept aligns perfectly with our dedication to bring more people out
on the water, encouraging shared usage of boats and a perfect way for our Axopar dealers
to expand their business into urban mobility and subscription based services.
Axopar x Agapi Memberships make boating easy
Being a member of the Axopar x Agapi Boat Club (AxA) is a comfortable and care-free way
of going boating. The clubs handle everything for their members, by keeping the boats
ready to go and providing concierge services upon request. The flexible booking routines,
the access to a variety of premium boats in different sizes, and the access to a global
network of attractive destinations are some examples of the unique premium full-service
concept. Depending upon the boat category chosen, customers enjoy access to models
ranging from 22 to 45 feet.
Becoming a member is easy. Simply select the membership that aligns with your boating
experience, needs, preferences of boats and lifestyle. AxA offers a personalized
experience guiding customers through the entire process and as their experience grows,
members will have the possibility to upgrade to bigger boat categories at any time if so
desired.
Axopar x Agapi Memberships are customized to fit customers’ needs and membership
plans range from 3,500-45,000 EUR per year, depending on boat category and usage.
New Global PayGo Membership
In January 2024, Axopar x Agapi Boat Club is launching the first ever Global PayGo
Membership to all of Axopar’s new and existing boat owners globally.
Imagine one Membership, one Club network, today in more than 10 countries with
the most attractive locations, and more to follow. Imagine access to the latest of the
Axopar model series as well as other premium boat brands and the latest technology
within the development towards electrical boating. Imagine this global network growing
every month on all continents and waiting to welcome you to new waters in a completely
new way. This is the future of membership boating.
The membership will allow Axoparians to travel and use a boat that is already very familiar
to them in some of the most exotic locations in the world. Members gain access to Axopar
boats of the same size range as their own boat in all Axopar x Agapi and Agapi Boat Club
locations. At all club locations, a member will be welcomed and prior to going out boating,
will be guided through the boat of choice and will receive information of local rules and
legislation. The staff will also recommend attractive destinations to visit, local hidden gems,
harbors, and restaurants. An increasing number of locations offer hospitality services,
allowing you to pre-order for example food, snacks and drinks directly to the boat or
arrange overnighting, pre-order moorings and restaurant reservations in local hot spots in
advance.
The Global PayGo is based on a pay-as-you-go model and sales of this membership will be
conducted by Axopar Dealers worldwide. The annual fee of a Global PayGo is 3.500€ (w/o
VAT), including e-learning and online onboarding and 20,000 Cash-points to be used in
any of the Agapi Boat Club locations. 20,000 Cash-points are equivalent to 3 day trips with
an Axopar 22, or 1 trip with an Axopar 37. The actual cost in cashpoints depends on boat
model, season, and region. Once the Cash-points are consumed, more points and services
can easily be purchased directly in the Agapi app when booking a new trip.
Before boating for the first-time, members will undergo a comprehensive e-learning and
receive on-line and on-site onboarding by an Agapi certified instructor. The e-learnings
and on-site onboardings will be packed full of useful knowledge, something even seasoned
captains will appreciate.
Sharing boats is about sharing pleasure
True adventurism and true escapism is about discovering different places and boating in
regions you may not have experienced before, and this is the essence of Axopar x Agapi
Boat Clubs.
Flexible membership schemes that offer access to a range of boats, including popular
Axopar models, globally, with quality guidance and training from people ‘in the know’
ensure your valuable free time is never wasted, only maximised.
With even more club locations in incredible destinations due to open later this year,
membership of the Axopar x Agapi Boat Club is your passport to unrivalled and
guaranteed boating freedom.
Stay tuned for more information at BOOT24 in Düsseldorf, January 2024 and development
throughout the year.
